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Complete Collection of Denise Lee Yohn Articles
- The Price is Complicated Pricing is not about one number. By determining your worth and building value perception around that, your pricing strategy can strengthen brand perception and differentiation. Issue # 147
- Not Just a Punch Card Most quick serves don’t understand that building loyalty takes more than handing out punch cards and promotions. Issue # 146
- The Details Matter Improving your customer experience might be the most effective way to market your concept. Issue # 145
- 3 Tips from Food Trucks The newest generation of food trucks should serve as a blueprint to quick-serve marketers on how they can attract customers. Issue # 144
- Bigger Isn’t Always Better Toyota was caught sacrificing quality for quantity, and its troubles should be a warning sign to quick serves looking to grow. Issue # 143
- Eye on the Prize In today’s economic environment, targeting a specific consumer can help a brand streamline its product offerings, marketing efforts, and operations. Issue # 142
- Don’t Be Short Sighted Giveaways and discounted prices are not necessarily the right promotions to build your brand name for the long term. Issue # 141
- That’s the CMO’s Job The role of the chief marketing officer goes beyond simply advertising the brand. Issue # 140