Denise Lee Yohn - Brand New Perspectives

Denise Lee Yohn is QSR magazine's resident marketing expert.

Brand New Perspectives

By Denise Lee Yohn

Recently published

Bigger Isn’t Always Better

July 2010 Toyota was caught sacrificing quality for quantity, and its troubles should be a warning sign to quick serves looking to grow.

Eye on the Prize

June 2010 In today’s economic environment, targeting a specific consumer can help a brand streamline its product offerings, marketing efforts, and operations.

Don’t Be Short Sighted

May 2010 Giveaways and discounted prices are not necessarily the right promotions to build your brand name for the long term.

That’s the CMO’s Job

April 2010 The role of the chief marketing officer goes beyond simply advertising the brand.

For over 20 years, Denise Lee Yohn has worked with quick serves like Burger King, Jack in the Box, and Jamba Juice on building their business through their brand name and image.

Articles

Food & Beverage

Expansion

Technology

Operations

Research

QSR 50

OneSource

Drive-Thru Study

Special Reports

Events

July 2010 Toyota was caught sacrificing quality for quantity, and its troubles should be a warning sign to quick serves looking to grow.

June 2010 In today’s economic environment, targeting a specific consumer can help a brand streamline its product offerings, marketing efforts, and operations.

May 2010 Giveaways and discounted prices are not necessarily the right promotions to build your brand name for the long term.

April 2010 The role of the chief marketing officer goes beyond simply advertising the brand.

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