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Complete Collection of Roy Bergold Articles
- The Obesity Debate A conversation between the former advertising chief of McDonald’s, the executive director of the Center for Science in the Public Interest, and an eight-year-old. Issue # 255
- What I Learned from Leo Advertising legend Leo Burnett left behind some good advice that can apply to the quick-service industry today. Issue # 255
- License to Serve Potential and existing quick-serve franchisees should know a thing or two when making deals with a franchisor. Issue # 255
- Lightning in a Bottle What do you do when you know you're sitting on a goldmine? Roy recounts such times from his days with McDonald's. Issue # 255
- Hang on for Dear Life It's in your best interests not to let key employees take their experience and talent to a competitor. Issue # 255
- Is Obesity Really Our Fault? Childhood obesity is skyrocketing, and quick serves are unfairly getting the blame. Issue # 255
- Talking For Fun—and Profit With the largest foodservice show in the world taking place this month, take it from a quick-service veteran—networking is worth your time. Issue # 255
- Just the Facts The nutrition-labeling mandate won’t work unless a standard system is created to assign calorie counts. Issue # 255
- Having Fun with Trends Thirty-two years in the quick-service industry stands witness to many trends that come and go. Issue # 255
- How Will It Be? Years down the road, quick serves will look much different than they do now. Issue # 210
- Who to Sign With Choosing the right franchise to buy into is difficult. Roy offers veteran advice. Issue # 110
- A Quick-Serve Carol Nobody wants a quick-serve operator to be a Scrooge. Issue # 255
- Packaging Wrap-Up Quick-serve packaging is due for an overhaul. Issue # 255
- Packaging Wrap-Up subhead Issue # 255
- Drive Through or Thru? The drive thru has a come a long way since its early days. Issue # 255
- What They Want Learn to anticipate your customers’ needs, and you'll be in business. Issue # 255
- Easy Fixes That Boost Business It’s the small improvements that can make the biggest differences sometimes, especially when traffic is slow. Issue # 255
- The Quick-Serve Creed Understanding your core values can help guide your restaurant through hard times. Issue # 255
- Clean it up for the Rush All it takes is one dirty experience for consumers to never come back again. Issue # 255
- That Little Voice When times are bad, listening to your conscience is good. Issue # 255