Through the Window
By Roy T. Bergold Jr.
Recently published
July 2010 It’s in your best interests not to let key employees take their experience and talent to a competitor.
June 2010 Childhood obesity is skyrocketing, and quick serves are unfairly getting the blame.
May 2010 With the largest foodservice show in the world taking place this month, take it from a quick-service veteran—networking is worth your time.
April 2010 The nutrition-labeling mandate won’t work unless a standard system is created to assign calorie counts.
March 2010 Thirty-two years in the quick-service industry stands witness to many trends that come and go.
February 2010 Years down the road, quick serves will look much different than they do now.
January 2010 Choosing the right franchise to buy into is difficult. Roy offers veteran advice.
December 2009 Nobody wants a quick-serve operator to be a Scrooge.
november 2009 Quick-serve packaging is due for an overhaul.
October 2009 The drive thru has a come a long way since its early days.
September 2009 Learn to anticipate your customers’ needs, and you’ll be in business.
August 2009 It’s the small improvements that can make the biggest differences sometimes, especially when traffic is slow.
July 2009 Understanding your core values can help guide your restaurant through hard times.
June 2009 All it takes is one dirty experience for consumers to never come back again.
May 2009 When times are bad, listening to your conscience is good.
April 2009 Smart operators should be forward-thinking, innovative, and optimistic.
March 2009 10 things you should consider to improve sales.
February 2009
January 2009 The economy has casual diners trading down to quick-serves. How will you keep them once the economy recovers?
December 2008 A career in quick-service makes for quite a few stories.
November 2008 It's important to keep four key groups of people happy.
October 2008 Constantly offering customers promotions isn't as good for business as you might think.
September 2008 Finding a consultant with the right qualities is the key to success.
August 2008 Realistic tips for surviving tough economic times.
July 2008 Changes to a brand can mean boom or bust for a business. Make sure you choose wisely.
June 2008 Knowing how to ask the right questions can prevent your company from making expensive mistakes.
May 2008 The best opportunities for increasing sales are your regular customers.
April 2008 I received an e-mail from a reader this past month . She asked me how to compensate good managers so they don't leave or get unmotivated.
March 2008 When Ray Kroc said “green and growing,” he meant something completely different than the subject of this month's issue.
February 2008 This month’s QSR subject is going international.
January 2008 This month I want to talk about the topic of this issue, Small Chains, and then I have a surprise for you.
December 2007 It’s that wonderful time of year again where you spend all of your money and get footed pajamas in return.
November 2007 I’d like to give you some of my thoughts on foodservice packaging trends and how you can make use of them to further your restaurant business.
October 2007 Today, we are going to talk about another market that you should be getting your share of…
September 2007 Last month, we talked about customer satisfaction. Since then it occurred to me that you can't satisfy customers unless you know what you need to do.
August 2007 I just finished a battle with a computer satellite provider. I lost.
July 2007 Well, another topic has surfaced from a reader question that I would consider it an honor to address:
June 2007 So, last month we talked about retirement, and I urged you not to turn the page because you are too young to think about it.
Roy Bergold served as McDonald’s advertising head for 29 years. He now lives in Payson, Arizona, on a horse ranch.
