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QSR Feature
What Consumers Think
2008 QSR Magazine Survey of Consumer Attitudes and Preferences in Quick-Service Restaurants

Ever wish you could read your customers’ minds and find out what they’re really thinking? We set out to discover exactly that in our 2008 consumer survey.

Details about the study: Six hundred seventy-three respondents entered the survey, which was conducted by Litchfield Research. The distribution was 68 percent female and 32 percent male. Respondents were distributed throughout the U.S., with the exception of Montana and New Mexico. Eighty-two percent of the respondents identified themselves as Caucasian. Those under the age of 18 exited the survey. The remaining questions were asked to 689 respondents. The average age of respondents was 47 years old.

Click on the question below to see the results, which you can also sort by demographics.

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What’s Important
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