Thinking of Buying a Fast-Casual Franchise? Read this report first.
Consumer Attitudes Toward Fast Food

Please rank the importance of the following attributes when choosing a fast-food restaurant, where 1 is the most important, and 6 the least important.

Demographic Breakdowns
sort by:
Show All
Female
Male
Age 18-34
Age 35-54
Age 55-64
Over Age 65
Northeast
South
Midwest
West
Answer Demographic
 Total
What I'm in the mood for 2.7 2.6
Cost 3.0 3.1
Convenience / Speed 3.1 3.2
Tried and true menu 3.4 3.3
Particular restaurant location 3.8 3.7
Credit card acceptance 5.1 5.1
Previous Question
If you had to travel farther or pay more to eat at your favorite restaurant, would you do so? 		Index of
Questions		 Next Question
Overall, what is your impression of customer service at a typical fast-food restaurant?