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Consumer Attitudes Toward Fast Food

Please rank the importance of the following attributes when choosing a fast-food restaurant, where 1 is the most important, and 6 the least important.

Answer Demographic
 Total
What I'm in the mood for 2.6 2.6
Cost 3.1 3.1
Convenience / Speed 3.2 3.2
Tried and true menu 3.3 3.3
Particular restaurant location 3.8 3.7
Credit card acceptance 5.1 5.1
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