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Consumer Attitudes Toward Fast Food

Please rank the importance of the following attributes when choosing a fast-food restaurant, where 1 is the most important, and 6 the least important.

Demographic Breakdowns
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Female
Male
Age 18-34
Age 35-54
Age 55-64
Over Age 65
Northeast
South
Midwest
West
Answer Demographic
 Total
What I'm in the mood for 2.2 2.6
Cost 3.1 3.1
Convenience / Speed 3.4 3.2
Particular restaurant location 3.5 3.7
Tried and true menu 3.5 3.3
Credit card acceptance 5.3 5.1
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