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Zagat Survey of Fast Food Results - QSR Magazine
Thinking of Buying a Fast-Casual Franchise? Read this report first.
Special Report
ZAGAT Survey Summary
2009 Fast-Food Restaurants Survey

Gender:
Male: 53%
Female: 47%

Age:
20s: 7%
30s: 19%
40s: 21%
50s: 26%
60+: 27%

Number of Fast-Food Brands: 73

Number of Surveyors: 6,107

Total Fast-Food/Full-Service Chain Meals Per Year: 806,000

Average Number of Times Eat Out Per Month at Fast-Food/Full-Service Chains: 11.0

Average Number of Times Eat Out Per Month at Fast-Food Chains: 6.3

Average Number of Times Eat Out Per Month at Full-Service Chains: 4.7

Most Popular:

Fast-Food –
Large Chains*

Fast-Food –
Mega Chains**

Quick-Refreshment Chains***

1. Panera Bread

1. Subway

1. Starbucks Coffee

2. Chipotle

2. Wendy’s

2. Dunkin’ Donuts

3. In-N-Out Burger

3. McDonald’s

3. Cold Stone Creamery

4. Chick-fil-A

4. Taco Bell

4. Jamba Juice

5. Au Bon Pain

5. Burger King

5. Ben & Jerry’s

Top Food:

Fast-Food –
Large Chains

Fast-Food –
Mega Chains

Quick-Refreshment Chains

1. In-N-Out Burger

1. Wendy’s

1. Ben & Jerry’s

2. Panera Bread

2. Subway

2. Rita’s

3. Papa Murphy’s

3. KFC

3. Smoothie King

4. Chipotle

4. Taco Bell

4. Jamba Juice

5. Chick-fil-A

5. Pizza Hut

5. Peet’s Coffee & Tea

Top Facilities:

Fast-Food –
Large Chains

Fast-Food –
Mega Chains

Quick-Refreshment Chains

1. Panera Bread

1. Wendy’s

1. Caribou Coffee

2. Zaxby’s

2. McDonald’s

2. Coffee Bean & Tea Leaf

3. Corner Bakery Cafe

3. Subway

3. Peet’s Coffee & Tea

4. Atlanta Bread Co.

4. Burger King

4. Starbucks Coffee

5. In-N-Out Burger

5. KFC

5. Pinkberry

Top Service:

Fast-Food –
Large Chains

Fast-Food –
Mega Chains

Quick-Refreshment Chains

1. In-N-Out Burger

1. Subway

1. Coffee Bean & Tea Leaf

2. Jimmy John’s

2. Wendy’s

2. Caribou Coffee

3. Papa Murphy’s

3. Domino’s Pizza

3. Peet’s Coffee & Tea

4. Chick-fil-A

4. McDonald’s

4. Rita’s

5. Chipotle

5. Pizza Hut

5. Starbucks Coffee

Top Healthy Options:

Fast-Food –
Large Chains

Fast-Food –
Mega Chains

Quick-Refreshment Chains

1. Panera Bread

1. Subway

1. Jamba Juice

2. Baja Fresh

2. Wendy’s

2. Pinkberry

3. Atlanta Bread Co.

3. McDonald’s

3. TCBY

4. Au Bon Pain

4. Taco Bell

4. Coffee Bean & Tea Leaf

5. Corner Bakery Cafe

5. Burger King

5. Rita’s

Top Overall: †

Fast-Food –
Large Chains

Fast-Food –
Mega Chains

Quick-Refreshment Chains

Full-Service Chains

1. In-N-Out Burger

1. Wendy’s

1. Coffee Bean & Tea Leaf

1. P.F. Chang’s China Bistro

2. Panera Bread

2. Subway

2. Peet’s Coffee & Tea

2. Carrabba’s Italian Grill

3. Chick-fil-A

3. McDonald’s

3. Ben & Jerry’s

3. Cheesecake Factory

4. Chipotle

4. KFC

4. Culver’s Frozen Custard

4. California Pizza Kitchen

5. Corner Bakery Cafe

5. Burger King

5. Caribou Coffee

5. Romano’s Macaroni Grill
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