Whether choosing from the chef’s list or designing their own mix, customers watch a salad assembler put the ingredients together and pass them to the chopper. The salads are priced beginning at $6.75, which includes a choice of greens, four toppings, and dressing. Some toppings, cheeses and proteins are additional.

Every salad is available as a sandwich—chopped, dressed, and wrapped in fresh-grilled flatbread with a starting price $5.75.

Dressed also offers two soups daily supplied by the locally famous Souper Jenny, a shop in the Atlanta neighborhood of Buckhead. “I wanted to focus on salads and do one thing really well,” Smolev says. “Most of the other salad places are making sandwiches, smoothies, and crepes too. The soup really complements the salads. I’m confident I could make really good soups each day, but I’m very good friends with [Souper Jenny owner] Jennifer Levinson.”

Dressed has a few other specialty offerings to complement its stylish salads, including the full line of Boylan’s Natural Sodas and Zapp’s potato chips.

While trying to make everything “a little bit better than you would expect,” Smolev has tried to keep his price structure in line with other specialty salad concepts. The average lunch check is $10. Smolev expects to serve between 250 and 400 customers between the hours of 11 a.m. and 8 or 9 p.m. and soon will add beer and wine to strengthen the evening business.