Real world custom research. Focus on designing, executing and analyzing sales and survey research on-site. Conducts research where purchases and decisions are made. Integrates behavioral and attitudinal techniques to produce comprehensive results. Gathers insights from patrons and wait staff; measure customer satisfaction; evaluate potential for new menu items, packages, signage, menu boards, merchandising and marketing initiatives; measure quality of distribution; concept evaluation. Techniques include: controlled store tests, mini market tests, POP surveys, store audits, POP videotaping, shop-along, internet surveys, statistical analysis, product pick-ups, mystery shopping, etc.