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QSR Feature
View from the Kitchen 2008
Results from the 2008 QSR Chef’s Survey

For the second year in a row, QSR asked the industry’s culinary professionals to weigh in on the menu trends impacting quick-service.

Since the United Nations designated 2008 the International Year of the Potato, we asked chefs for ideas about incorporating tubers onto the menu in new ways. We also asked for comment on how Asian tastes and influences might work on non-Asian menus; which of the super foods would most easily work on quick-service menus; which of the fine-dining cooking trends might trickle down; how long chicken’s reign will last; and for ideas about customizing beverages.

The chefs had a lot to say. Read on to learn more.

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