Thinking of Buying a Fast-Casual Franchise? Read this report first.
QSR Feature
The 30-Day Challenge

By the end of this great culinary adventure I had eaten at 29 of the top 50 chains in the QSR 50. I took a break and returned to my old favorite restaurants with table service and great wine and approached the Green City market like a true believer at the end of a pilgrimage. But this culinary adventure reminded me of some of my old favorites and helped me discover some new places that I happily returned to the very next week for something I craved.

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Sharon Olson is president of Olson Communications, a marketing communications company she founded in 1988.